2025 Agenda

Get familiar with SINC Staff and the event layout. Secure your complimentary Swag Bag and learn how to use the Onsite Application for Peer Engagement and win great prizes!

Engage your Peers over canapes and cocktails

Open seating buffet meal serving 5-star food and great Peer engagement before Day 1 kick’s off

Full breakfast and lots of coffee available!

A Thank You from SINC – setting the tone for a great day!

In an era defined by rapid AI adoption, buyer skepticism, economic uncertainty, and constant reinvention, the role of the modern marketing leader is evolving fast. This keynote will challenge executives to think beyond tactics—to reimagine marketing's purpose as a driver of trust, transformation, and enterprise-wide innovation.

AI is transforming B2B marketing—from hyper-personalized content to predictive lead scoring—but where should leaders draw the line between automation and authenticity? This session explores how enterprise marketers are leveraging AI to scale execution without sacrificing the human touch. Learn where AI is delivering real ROI, how to align tools with strategy, and what skills modern marketing teams need to stay ahead.

In today’s economic climate, marketing leaders are expected to generate pipeline with tighter budgets and greater scrutiny. This session dives into what’s working now in B2B demand generation. Hear how enterprise teams are using intent data, ABM, and RevOps alignment to fuel pipeline and accelerate deal velocity—while navigating shifting buyer behavior and reduced sales cycles.

B2B buyers are more cautious, more informed, and less responsive to traditional marketing than ever before. In this panel, senior brand leaders will share how they’re evolving their brand strategies to cut through skepticism and build trust at every stage of the buyer journey. Topics include brand measurement, emotional storytelling in B2B, and aligning brand with long-term growth objectives.

Circle back with your Peers on the content so far while grabbing a coffee or tea and a snack

In today’s competitive landscape, strong customer engagement is essential for lasting success. This session explores how to build meaningful, personalized connections that drive loyalty and advocacy. Learn how to use data, technology, and authentic interactions to meet rising customer expectations and deliver value across every touchpoint. We’ll cover emerging trends, proven strategies, and real-world examples that help brands stand out in a crowded market. Whether you’re in marketing, sales, or customer experience, you’ll gain practical insights to elevate engagement and create lasting relationships in the digital age.

As marketing matures from cost center to growth engine, traditional metrics no longer tell the full story. This panel explores how enterprise marketers are redefining success—balancing pipeline impact, brand equity, customer lifetime value, and operational efficiency to tell a more complete story in the boardroom.

Open seating, Buffet-style lunch. Serving food for all tastes, pallets and preferences. Vegan, vegetarian, halal options available

B2B buyers expect the same level of personalization they receive in B2C—but delivering that at scale across long, multi-touch journeys remains a challenge. This session explores how leading marketers are using AI, CDPs, and unified data strategies to orchestrate highly relevant, timely experiences. Learn how to personalize content without overstepping privacy boundaries or adding complexity to your tech stack.

AI adoption is no longer optional—but scaling it is the real challenge. In this hands-on workshop, attendees will assess their current AI maturity, map out high-impact use cases (e.g., content, chat, analytics), and leave with a framework for building internal alignment, governance, and scalable execution plans.

With bloated stacks and overlapping tools, marketing leaders are under pressure to do more with less. This panel brings together enterprise CMOs and tech leaders to discuss how they’re consolidating platforms, aligning tech to strategy, and ensuring every dollar in the stack drives measurable value.

Circle back with your Peers on the content so far while grabbing a coffee or tea and a snack

ABM isn’t new—but doing it well at scale still eludes many enterprises. This tactical workshop will explore real-world examples of orchestrated ABM campaigns that drive revenue. Attendees will build a basic playbook, align messaging with sales, and discover how to use data to personalize outreach across buying committees.

As third-party cookies disappear and privacy regulations grow, marketers must retool their approach to data and targeting. This panel explores how leading brands are investing in first-party data strategies, enhancing consent-based personalization, and preparing for a privacy-centric future—without losing their ability to deliver relevant experiences at scale.

Open seating buffet meal serving 5 star food and great Peer engagement

Full Breakfast and lots of coffee available!

A Thank You from SINC – setting the tone for a great day!

The roles, skills, and structures needed for marketing success are changing fast. In this strategic workshop, leaders will assess their org design, identify capability gaps (AI, data, creative ops, etc.), and walk away with a roadmap to upskill, restructure, and future-proof their teams.

Despite years of talk, many enterprises still struggle to unify marketing and sales. This panel explores how top teams are breaking silos, sharing KPIs, and co-owning pipeline. Learn how modern orgs are using RevOps, shared dashboards, and customer journey mapping to create seamless revenue engines.

Sustainability is more than a corporate report—it's a brand narrative. This interactive session helps marketers transform ESG initiatives into engaging, credible storytelling. Attendees will learn to avoid greenwashing, integrate purpose into messaging, and build sustainability content that resonates with customers, partners, and employees.

Circle back with your Peers on the content so far while grabbing a coffee or tea and a snack

In B2B, people buy from people. This workshop focuses on elevating your leadership team as credible, visible experts. From LinkedIn strategies to ghostwriting frameworks, attendees will learn how to scale executive content programs that humanize the brand and drive influence across the funnel.

For enterprise brands operating across regions, balancing consistency and cultural relevance is tough. This panel dives into strategies for global campaign governance, local market activation, and adapting brand tone and creative without losing core identity. Includes insights from CMOs managing international footprints and distributed teams.

Open seating, Buffet-style lunch. Serving food for all tastes, pallets and preferences. Vegan, vegetarian, halal options available. Serving to-go boxes for those in a hurry!